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The Art of Passive Income Podcast

Mark Podolsky (AKA The Land Geek) and Scott Todd from scotttodd.net are successful land investors, land investing coaches and committed to helping you break out of solo-economic dependency. Discover why Land Investing is The Best Passive Income Model (no physical inventory, a one-time sale, recurring revenue, a built-in incentive for the buyer to continue paying, and low competition). Learn about strategies, skills and helpful tips that will help you grow your Passive Income through Land Investing and other passive models.
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Now displaying: 2018
Jun 21, 2018

In today’s episode of The Art of Passive Income, Mark and Scott talk with Brian Fanzo—iSocialFanz.com.

Brian is a pager-wearing millennial rock star who is known as a change evangelist. He went to school for computer science, then worked for the US Department of Defense for 9 years in cyber security and social business and traveled to 45+ countries, three trips to Iraq, two to Afghanistan and had a team of 32 team members.

While he loved the job, he is passionate about driving change and the government isn’t quick to change so he left that industry and went to the tech space where he crafted his dream job as a technology evangelist. He did that for three years until he decided to do what he called his craziest journey of all, he became an entrepreneur!

Brian created iSocialFanz and is a keynote speaker doing about 50 events a year. He works with brands on how they can tell their story and leverage new technology like Snapchat, Instagram, and Facebook Live to create stories and experiences. His focus is to reach the Millennial/Gen-Z customer.

He also hosts two podcasts—FOMOfanz and SMACtalk.

Join us now as we delve deep into why you need to cut the fluff, deliver the message and create experiences and stories to capture the attention of the Millennial and Gen-Z customer when it comes to today’s marketing.

We go over:

  • What defines a millennial and what type of story that resonates with them
  • Cutting through the distractions to get a message across in a way that will be impactful
  • In an era of change, what’s NOT going to change?

Plus, so much more!

Find out why you shouldn’t focus on what you do, but why and how. And, why Brian says, “the most powerful thing you can say on video, especially live video, is, ‘I don’t know.’ ”

Listen in as Brian shares a ton of valuable information with us today. And no need to adjust your listening speed, Brian’s default is 1.5x!

TIP OF THE WEEK

Mark: Learn more about Brian by going to his website at iSocialFanz.com.

Scott: Check out the Chrome plugin Blade. It’s great for creating nice email signatures.

Brian: Check out the app Flipboard. It’s great for content consumption, curation, and crafting.

Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?

Jun 19, 2018

In today’s episode of The Art of Passive Income—Round Table edition, Mark is joined by:

  • Erik Peterson
  • Mimi Smidt
  • Tate Litchfield
  • Aaron Williams
  • Jeannie Morem
  • Scott Todd

This week we are going deep into the topic of spousal support—You just found the Land Geek Program, it’s the life-changing answer you’ve been looking for that’s going to help you escape the rat race. You’re pumped up and excited to get started but meet a little resistance from your spouse… whether it’s fear of legitimacy of the program, or fear of the investment, or any other fears they may have, how do you help ease their fears and get them onboard?

"We have to emotionally get into the place of our spouse. When I don’t see eye to eye with my wife, the only time it goes well is when I step into her shoes and see it from her lens." Mark

The group goes over their own experiences in this matter and with a full house of seven on the panel today we have a split between spousal partnership and tackling this business alone.

We also tackle the ugly head of resentment.

Listen in as everyone goes over their own experiences and offers advice on keeping the marital bliss... just beware of the eye roll!

Happiness is the new rich and I’m happy in my life. As a result, my marriage is healthy, my family is happy, I get to spend time with my daughter and be an awesome Dad. And ultimately that’s because my wife and I are on the same page. We both want the same thing, we want to have more time, we want to live a comfortable life-style and she is very aware and recognizes that land is the way to do that. It’s the best method out there and if anybody has a better option, I’m open to it but you’re going to have to try really hard to convince me. -Tate

Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?

Jun 14, 2018

In today’s episode of The Art of Passive Income, Mark and Scott talk with Mike Hambright—FlipNerd.com.

Mike is a successful real estate investor who wanted to give back, so he started a real estate podcast where he interviewed experts in real estate investing. Just under 2 years of doing the podcasts, Mike turned FlipNerd into a membership site and started coaching and training others in real estate.

Mike and Mark both agree that at the end of the day, doing deals is phenomenal but it’s not satisfying. The real satisfaction comes from helping others succeed in this business.

Mike finds that a lot of those who are just starting out don’t understand the importance of the business side of investing because the “reality” house flipping shows glamourize it... you don’t instantly flip a house and get rich, there is a lot of work that goes in behind it!

He explains that the hardest part of the process is finding the deal and three important components necessary to run this business are:

  • Creating systems and processes
  • Lead generation
  • Investing in marketing

Listen in now as we extract Mike’s success secrets, including which characteristics are in his magical real estate elixir—Key criteria found in successful investors. There is one in particular that if you don’t have will cause failure early on!

We also tackle:

  • Abundance mentality
  • Shiny object syndrome
  • Dealing with haters

Plus, Scott shares a story of a difficult seller who kept bidding him up and he felt like she didn’t like him. Wait until you hear the goosebump moment after closing the deal with her… it was an eye-opener for Scott!

Listen in for details...

TIP OF THE WEEK

Mark: Learn more about Mike by going to his website at FlipNerd.com.

Scott: Check out PotCoin.com for alternative payment methods for your customers.

Mike: Look for ways to continuously simplify your life.

Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?

Jun 12, 2018

In today’s episode of The Art of Passive Income—Round Table edition, Mark is joined by:

  • Erik Peterson
  • Jeannie Morem
  • Aaron Williams
  • Mimi Schmidt

Jeannie starts us off this week with those irascible HATERS. She’s been getting hate mail and insulting voice messages in response to her mailers. Initially, she gets offended but realizes it’s part of the business and that she must be doing something right.  

But, how do we deal with this and stay positive...do we hug our haters or ignore them? And is this something we become immune to?

Everyone recounts their own run-ins with haters and how they deal with it—Erik has sneaky haters, Aarons curse him in a nice manner, and Mimi tells us about one attack that was directed at her personally, not an offer amount.

Then, Mark shares how he categorizes the responses by:

  • Angry
  • Crazy
  • Super mean

His approach is to try to turn those angry responses around into possible sales and gives an example of how he does this, a strategy Mimi says is brilliant!

Then, Mimi brings up a COUNTY TAX situation for our next topic. She went to the website to pay the taxes and found that the payment feature had been turned off and in big red letters it said that the property was going to have a tax certificate sold on it.

Aaron also went through a similar situation on a property he sold on terms. Unbeknownst to him, it had a tax certificate on it. After the terms buyer paid a significant amount towards it, the guy who held the tax certificate contacted Aaron to let him know that the property belonged to him now, the certificate holder!

Find out the outcomes, lessons learned, and how to avoid these situations. Also, find out what Mark says about the overage strategy.

Plus, how do you gain customer trust and loyalty? Jeannie shares her full transparency principles and Erik’s GLUE gifts have them talking!

Listen in now...

Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?

Jun 7, 2018

In today’s episode of The Art of Passive Income, Mark and Scott Talk to Scott Alan Turner—ScottAlanTurner.com.

Scott is a Financial Rock Star who went from being a money moron at age 22 to self-made millionaire 13 years later. His focus now is to help others reach their financial independence.

Scott’s blog is packed full of financial advice and tips and his podcast—The Scott Alan Turner Show has been featured in Forbes, U.S. News, Business Insider, and Money. He answers listener questions and covers topics such as: starting a business, beginning investing, beginning budgeting, and earning more.

His book, 99 Minute Millionaire: The Simplest and Easiest Book Ever On Getting Started Investing And Becoming Rock Star Rich takes you from beginning investing to investing the smart way in 99 minutes.

Join us as Scott tells us how he went from money moron to self-made millionaire and delves deep into:

  • Prioritized spending
  • The future of college degrees—necessary or not?
  • Safety in the corporate job—myth, or real?
  • The future of investing in regards to AI—Robo-advisors or human?

Scott's advice for those who have not yet started investing and that is to check out robo-advisors.

You can get started in investing anywhere as little as a couple of bucks in 10 minutes and you’ve got your way into building wealth over the long term.

Plus, one of the most asked questions on his podcast is, "how do I get out of debt?"

Listen in as Scott goes over the steps and find out what he thinks about personal finance that other people think is crazy.

TIP OF THE WEEK

Mark: Learn more about Scott Alan Turner by going to his website at ScottAlanTurner.com.

Scott: Check out Waatcher.com. It helps you buy at Amazon with your set target price.

Scott Alan: Check out Boomerang to schedule sending emails. Also, check out Auto Text Expander to help save more time in drafting your email.

Plus, Scott’s desert island personal finance book, The Millionaire Next Door

Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?

Jun 5, 2018

In today’s episode of The Art of Passive Income—Round Table edition, Mark is joined by:

  • Tate Litchfield
  • Erik Peterson
  • Aaron Williams
  • Mimi Schmidt
  • Scott Todd

We start this episode off with a special thanks to Doug Kolb and all of our vets this Memorial Day. We also welcome Round Table newcomer, Mimi Schmidt to the panel!

Our first topic is OVERTHINKING this business—whether it’s the offer amount, the marketing approach, or the technical stuff, far too often people overthink this business so much it stops them from making progress.

Just do it, whatever it is. Don’t get into this spiral of getting too detailed and preventing yourself from making progress. -Tate

Mimi, who’s super analytical and tends to overthink shares the story of her beginnings when she made the mistake of sending out 0$ offer letters and one was accepted!

You’ll learn about the market by the responses you get or don’t get, it’s just that simple. -Mimi

Everyone goes over the areas of the business that causes them to overthink and then gives advice on how to change your mindset from overthinking it to letting go and taking action!

The consensus is, by putting too much thought into the task at hand you’re slowing down your progress. So allow yourself a fair amount of time to do the task, but don’t exceed your time frame. Then, take action. Adjust. Pivot. The goal is to continuously improve while moving forward. Striving for a perfection that may never come only slows down your progress and can even stall it.  As Scott always says, Done is better than perfect!

Scott also talks about the changes that have been happening behind the scenes over at LandModo.com. With AB testing, buyer studying, and tweaking the response rates continue to rise dramatically!

Listen in for all the details...

Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?

May 31, 2018

In today’s episode of The Art of Passive Income, Mark and Scott talk to Land Geek student, Nat Bruno!

Nat found Mark through Ari Meisel’s Leverage podcast and knew instantly that was what he wanted to do.

So, he bought the toolkit, attended Bootcamp and when his passive income in land investing exceeded his monthly expenses he simplified his life by selling all of his possessions and he hit the road for 3 months. He soon realized that was what he wanted full-time, so he converted a Sprinter van into an RV and is now traveling the country, LIVING LIFE and running his business on the road.

Nat now travels where he wants and hasn’t woke up to an alarm clock in over 3 years and he credits The Land Geek course for allowing him to live life on his terms. But, with time freedom comes the “I should be doing…” guilt feelings. Nat has figured out that by always scheduling some sort of activity, with something as simple as reading a book, it helps mitigate those feelings.

Join us as Nat shares how he manages his business and what has been the hardest thing to manage from the road. Plus, he shares his takeaways from the program and the one thing he wishes he had done.

I have built so many different custom API connections, I can manage the whole business in an hour a day, maybe two at most. As long as I have an internet connection I’m able to pull it off.

You can read more about Nat and his travels through his website blog at HashTagVanLife.com.

Listen in now for all the details and to find out how he cracked the code and executed on it!

TIP OF THE WEEK

Mark: Learn more about Nat by going to his website at HashTagVanLife.com.

Scott: Go to youtube and search 'Overlanding Jason'. Get a peek at the world out there that we don't even realize.

Nat: If life on the road appeals to you, try it out first. Check out RVShare.com—an Airbnb for vans and RVs.

Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?

May 29, 2018

In today’s episode of The Art of Passive Income—Round Table edition, Mark is joined by:

  • Jeannie Morem
  • Aaron Williams
  • Erik Peterson
  • Tate Litchfield
  • Scott Todd

Jeannie starts us off with a confession, she’s been feeling a little guilty because she did not follow through on the advice of her coaches and she also didn’t follow up with them because of that, so she was afraid to face them on today’s Round Table.

When you have someone holding you accountable, how do you get over that overwhelming feeling that you let them down so you can move forward even when your default response to stress is to either Freeze, Fight, or Flight?

“We all slip up. Just get back on the horse and let’s ride!”

Our next topic is Background Advantages—Do certain professional backgrounds give you an advantage over others in this business? What about people with a real estate background, do you think they would have the biggest advantage? The group goes over their different backgrounds and whether it made a difference in learning this model and find out why Scott thinks that those with a real estate background struggle the most in the beginning.

Listen in for all the details!

TIP OF THE WEEK

Erik:  Check out GetBravo.com. This could be a nice tool to get video testimonials from not only the people that you buy land from but also from those who buy from you. As you need to build to that trust among those that are working with you, this is a great tool that helps facilitate that process. It makes it easy for people to make video testimonials for you.

Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?

May 24, 2018

In today’s episode of The Art of Passive Income, Mark and Scott talk to The Sales Whisperer—Wes Schaeffer. Wes is a sales trainer, marketing consultant, keynote speaker, copywriter, Infusionsoft expert and podcast host. 

Today he talks to us about the biggest challenge a salesperson faces and that is what their #1 job SHOULD be. Plus he gives great insight on: 

  • How to handle inbound calls to gain control.  
  • How to structure a call to eliminate objections.
  • How he equates sales to dating and how all the little steps of "dating" leading up to marriage are small sales leading to the final outcome. 

He offers up great advice, with a great sense of humor. You don't want to miss out on this VALUABLE, fun episode! 

TIPS OF THE WEEK

Mark: Supercharge your sales and learn more about Wes Schaeffer by going to his website at TheSalesWhisperer.com.

Scott: Check out Skore.io. Skore gives you a flexible level of collaboration and control to make sure you deliver the right information to the right people in your organization at the right time.

Wes: Understand that everybody is in sales. You're either working your own plan or you're being worked by someone else's plan. You don't have to be hyper and you don't have to be happy. Knowing and liking is way overrated. People have to TRUST you no matter what though. Even if they don't like you or barely know you, they'll give you their money if they trust you. So focus on building trust in your customers.

Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?

May 24, 2018

In today’s episode of The Art of Passive Income, Mark and Scott talk with Gene Guarino—CEO, President, and Founder of RALAcademy.com.

Gene is the first guest on our show to talk about an industry that everyone at one time or another will have to deal with, and that’s Senior Assisted Housing. With over 30 years of experience in real estate investing and business, his focus today is investing in the megatrend of Senior Assisted Living.

Gene shares the backstory that led him to create Residential Assisted Living homes that “feel like home” by turning single-family homes into care homes that he would be proud to have his own mom and dad move into, and ultimately teaching his model to others.

Gene breaks down his business model, including the demographics and the economics showing us that demand is high and the opportunity to make long-term wealth is real!

As he explains, we are in the middle of the Silver Tsunami. There are 77 million baby boomers and people living longer than ever, 4,000 people a day are turning 85 years old. That’s the fastest-growing demographic in the country, and the target.

Gene breaks down the numbers showing us the potential earnings per home and analyzes the two aspects of this business:

  • The real estate side—Where you own and lease the home. You have low impact tenants with a long-term lease for twice the market rent.
  • The business side—The care side is where you get the huge returns because it requires more work. 

This business has these 4 key components on its side:

  • Demographics
  • Economics
  • Low competition
  • Demand

But what are the negatives and do they outweigh the positives?

Listen in now as Gene covers all aspects, including the hardest parts and the liability risk factor, which was a mic-drop moment! 

TIP OF THE WEEK

Mark: Learn more about Gene by going to his website at ResidentialAssistedLivingAcademy.com.

Scott: Check out Taskful.me. It divides your tasks into different color categories and sets task reminders for them.

Gene: Own one home now, don't leave a burden to your kids; leave them a blessing. You pass away they get to keep the home and the cash flow. Do it for your kids if not for yourself.

Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?

May 22, 2018

In today’s episode of The Art of Passive Income—Round Table edition, Mark is joined by:

  • Jeannie Morem
  • Tate Litchfield
  • Scott Todd

This week we are going deep into managing our expectations. There is no time limit when it comes to land… it’s not a one size fits all business. You shouldn't base your success on someone else's progress or timeframe. As long as you keep moving forward steadily, you will move the needle at any pace you set!

The group gives great advice on:

  • Keeping your pace slow and steady
  • Why you shouldn’t set deadlines

What if a property is slow to sell?

There's no race to get to the finish line, some people put deadlines on the sale side and if it doesn't sell by that time they chalk it up as bad land and wholesale it, when in fact all it needs are some adjustments. Find out where you can make adjustments to appease the market.

Also, find out how Scott answered this question from Mark: From a mindset perspective, how would you hack someone's expectations?

Negotiating for a higher down payment—Scott breaks down the numbers on a recent terms sale and how he negotiated for a higher down to recoup most of his money. Should you always try to get a higher down payment and how far should you push that envelope?

Listen in for all the details. And also, there's a new coach in town, find out who just signed on the be part of our coaching team! Plus, today’s post Let Freedom Ring chat….. Awkward.

TIP OF THE WEEK

Mark:  The official launch date of Dirt Rich is May 28th!

Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?

May 17, 2018

In today’s episode of The Art of Passive Income, Mark and Scott talk with Phil Ebiner—CEO and the creator of VideoSchoolOnline.com.

Phil, a best-selling online instructor, created his first online course in 2012 and through consistency, persistence, and quality he grew to over 400,000 students, 50 courses, and 400 plus free tutorials at the time of this podcast recording. It has since grown to over 500,000 students and 75 plus courses!

Today, Phil takes us into the world of online education. 

Is there money to be made in online education? Phil is proving there is. His career started in video production which ultimately led him to create courses online. Learn how he went from making $60 in his first month to $10,000 in a single month. 

We delve into:

  • Starting out and scaling
  • Level of expertise or training needed
  • The most difficult part of creating a course
  • Where to host a course
  • Generating traffic
  • Timeline to create a course

Plus, is the industry too saturated to startup today?

Listen in to find out Phil’s answer and more!

TIP OF THE WEEK

Mark: Learn more about creation and Phil by going to his website at VideoSchoolOnline.com.

Scott: Check out DecksetApp.com. Deckset will turn your thoughts into beautiful presentations.

Phil:  If you want to create an online course, focus on how much the student gets out of your course and not how much you get from the student in terms of money.

Focus on creating a course that students love. Stop worrying about how much you're going to make from each student if you care about actually creating a great course that helps them learn. You're going to be paid back because of the good reviews and that creates more sales.

Listen to Phil's podcast Online Course Masters Show.

Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?

May 15, 2018

In today’s episode of The Art of Passive Income—Round Table edition, Mark is joined by:

  • Jeannie Morem
  • Tate Litchfield
  • Aaron Williams
  • Erik Peterson
  • Mike Zaino
  • Scott Todd

Is it profitable to buy from tax lien fund investors?

Jeannie was approached by an investor with an inventory of off-market properties that he wanted to sell her. Is there enough meat on the bone to make these deals worth your while, especially when new areas will need to be researched?

The guys give their feedback and discuss if it's worth your time to dive down those Newbie Rabbit Holes.

That leads us into County Shiny Object Syndrome—Seeing other investors do well in other counties brings a lot of temptation to jump into that county, but should you?

The guys share their insights on chasing county shiny objects and give valuable advice that will help you make the smart move.

We also talk about the new program for Flight School and coaching clients, Top Gun— where each month a coach takes on one module and goes deep into it! Scott talks about his module which is getting great feedback, How To Crowdsource Your Ad Writing.

Scott also has a bone to pick with Mike and hashes it out.

Finally, stick around for the post, Let Freedom Ring chat and find out everyone’s hidden talents!

The word of the day—Irascible

adjective:

  1. easily provoked to anger; very irritable: an irascible old man.
  2. characterized or produced by anger: an irascible response.
  3. the exact opposite of Erik Peterson

Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?

May 10, 2018

In today’s episode of The Art of Passive Income, we are diving deep into a student success story. Jon & Valari Burnett—Jon, with a full-time job managing 4 businesses and Valari with 2 kids under 2 at home… one a newborn, jumped straight into Flight School in July of 2017 and then on to coaching from there. By the end of March  2018, Jon was able to quit his full-time job and go ALL IN working on their business from home allowing him to spend more time with Valari and their children.

How did they grow so quickly with such a busy schedule? With desire, ambition, grit… and the attitude of, “If they can do it, so can we!

The Burnetts accredit their success to the accountability of first Flight School and then their coach, Erik “butt-kicker” Peterson pushing them to keep moving forward when they wanted to slow down.

Join us as Jon & Valari share their journey, from trying other niches to finding The Land Geek program and now crushing it in the land business!

With time freedom as their why Jon and Valari worked hard in the beginning, devoting every spare minute to the business. Their busy schedule comprised of getting up at 5:00 a.m. to do follow-ups and ads, then Jon worked on marketing during his lunch breaks, Valari worked on client leads during the kids naps, and then working together in the evenings after putting the kids to bed in that short period before they went to bed themselves.

Listen in as the Burnetts delve into:

  • How Flight School and coaching helped them
  • How they got out of the rat race quicker by increasing cash flow while decreasing expenses
  • The importance of knowing your why

They also talk deals:

  • First deal and how long it took to get there
  • Best and worst deal all in one!

The advice the Burnetts give to those stuck in the rat race who want to escape it by duplicating their success—just start doing something and get educated.

They explain that education is one of the most important factors in being successful. They look at this business as a franchise, instead of starting new and learning by trial and error you already have a successful proven system in place that is given to you, making your success rate much higher.

We didn’t want to create our own system, we wanted to find a system that already works and then plug and play. We wanted to learn from other’s mistakes as much as possible, rather than relying on ourselves to make the mistakes to educate ourselves.

Jon and Valari are proving that with a little hard work and determination, The Land Geek model will put you on the road to financial freedom, you just have to take action, set your pace, and keep moving forward.

This can’t miss episode is jammed pack full of value, advice, inspiration, and motivation!

To see the Flight School clip that Valari mentioned, CLICK HERE!

TIP OF THE WEEK

Mark:  My tip of the week is, if Jon and Valari can do it then, you can do it, too. Listen to this podcast.

Valari:  If anyone wants to reach out to us or needs encouragement, let us know, we'll help you push through.

Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?

May 8, 2018

In today’s episode of The Art of Passive Income—Round Table edition, Mark is joined by:

  • Aaron Williams
  • Erik Peterson
  • Tate Litchfield
  • Scott Todd

Tate starts this week’s Round Table off with a confession, he’s been cheating... on his land business! He’s been taking a shortcut and buying wholesale instead of mailing. But is buying wholesale really cheating or a smart business strategy to keep the business running efficiently?

Join us as Tate gives us all the details and the guys analyze both the psychological barriers and business side of wholesaling.  Also,

  • Should Flight School students buy wholesale and when?
  • How to know you’re getting a good deal to avoid predatory sellers—Scott breaks down the numbers

Then, we have a case of what would you do—Aaron shares a situation he is in where he pre-sold properties on a bulk deal but the seller is dragging his feet on getting the deeds notarized and back to him. How much pressure should Aaron put on the seller to get this deal finalized so he can proceed on the sell side?

Lastly, with the land selling websites going up in costs considerably, Scott shares his new plan of action and rates which includes a FREE plan!

And, could it be that Erik finally has a nickname?

Listen in for details! 

TIP OF THE WEEK

Mark: Check out this new book coming out called, Dirt Rich. We're going to have a special launch pricing coming out very soon.

You can get the first chapter right now for free by going to TheLandGeek.com/Dirt-Rich.

Plus, when you get your copy of the book you will also get these bonuses:

  • Exclusive content and downloadable resources
  • Free 30-day access to our Land Geek Mastermind Community
  • Exclusive coupon for HUGE savings on the Investor's Toolkit
  • Free coaching call with one of our Land Geek coaches

Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?

May 3, 2018

In today’s episode of The Art of Passive Income, Mark and Scott talk with Steve Yastrow—Yastrow.com.

Steve is a nonstop idea generator, business advisor, and best-selling sales author.

Mark describes him as a combination of a TED talk high-level thinker, combined with the real-life practical strategies of somebody who knows how to get things done and increase revenues by sales.

In 1997 Steve opted out of a career as a senior marketing executive in the hospitality industry to form Yastrow and Company which has enabled him to help organizations of all types improve their results through his breakthrough marketing, customer relationship and sales ideas.

Steve shares how an observation when he was Vice President of Resort Marketing at Hyatt Hotels, gave him the confidence to go out on his own.

I realized one day that the real marketing wasn't coming from the marketing department, the corporate office, it was coming from the bellman and the pool guys and the front desk clerks who were there on the ground delivering a great experience.

That observation also led to his first book and the concept behind his business, Brand Harmony—“If you can create a compelling customer experience, for every point of contact as part of contributing to that experience, that's when your customers love you.

How do you create compelling customer experiences?

We delve deep into why companies need to start focusing on their internal brand — the employees on the front-line that interact with the customers directly need to completely get it and are enthusiastic about the actions they take to deliver on your promises.

Your external brand, your brand in the marketplace, can never be better than your internal brand.

Steve also elaborates on:

  • Creating Brand Harmony
  • The concept of improvisation — Ditch the Pitch
  • Latent Profit and The Six Recalibration Questions

Plus, he gives us an example of an actual company that provides the Brand Harmony experience. And another where customer service goes terribly wrong.

Customer love isn’t formed by what we say, it’s formed by what we do. The way your employees interact with your customers, the way your salespeople engage customers is really what tells your story. Much more powerful than inanimate objects like brochures and websites and even social media posts.

Can these methods work for smaller companies?

Listen in as Steve shares why he thinks smaller companies have a greater advantage, plus so much more! 

TIP OF THE WEEK

Mark: Learn more about Steve by going to his website at Yastrow.com.

Scott: Check out the chrome/firefox/safari plugin Keeeb. It's a web clipping tool and at the same time allows you to organize your thoughts and ideas all into this platform.

Steve: Whenever you are in a conversation with a customer, focus 95% of the subject matter of the conversation on the customer. 95% of the subject matter is all about the customer. Talk about the customer's story, not yours.

Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?

May 1, 2018

In today’s episode of The Art of Passive Income—Round Table edition, Scott Todd is taking over the controls while Mark is away and joining him are:

  • Scott Bossman
  • Jeannie Morem
  • Erik Peterson
  • Aaron Williams
  • Tate Litchfield

Jeannie starts us off with the question, is there such a thing as bad land?

She was told by the county that the land she bought is useless because it can’t be developed but she has sold property in that area before without any problems. She also took a field trip out to see it and found it had beautiful views. So does bad land really exist or is value in the eye of the beholder?

I wouldn't say that there is bad land, just bad buys. Anything can be good if it's at the right price. The people at the county have a single track thought process. They’re processing papers and 90% of that is building permits so as far as they're concerned, that property that can’t be developed is useless.

But, what about the guy who just wants to take his ATV out there and cram around or somebody that's a serious rock hound? That’s extremely valuable property to them.

So, that person at the county is not your customer. I would say there’s not so much bad land, but some undesirable bits about it. Just make sure you get it at the right price and then it's good land. -Aaron

Everyone shares their property field trip experiences and advice on why you shouldn’t let some undesirable conditions concern you. And, wait until you hear Tate’s nightmare field trip where he was stuck on the property in the middle of the desert and had to dig his way out in 100-degree weather, and he had no water!

Then, Aaron shares the details of an eBay auction he had to kill because the numbers weren’t working for him. Was it a good move?

Listen in as we go over eBay pricing strategies so the numbers make sense!

TIP OF THE WEEK

Erik: A quote by Dale Carnegie, Develop success from failures. Discouragement and failure are two of the surest stepping stones to success.

Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?

Apr 26, 2018

In today’s episode of The Art of Passive Income, Mark talks with The Hardcore Closer, Ryan Stewman.

Mark describes Ryan as cool, edgy, and more ambitious than Grant Cardone. He is a 4X best-selling author who contributes to Forbes, Entrepreneur, Addicted2Success, Good Men Project, Lighter Side of Real Estate and Huffington Post. He also has more Salesman of the Month plaques than he can count.

How did he become so prolific in sales?

Ryan shares his dramatic story, starting at age 13 when he was selling car washes at his step-fathers car wash. Ryan was a hard worker who liked his job. He made it a fun experience, which ultimately set him up for success. That job put him in contact with up to 1,000 customers a day, one of which saw his potential and offered him a job in mortgages. She told him she would make him a millionaire, and she did!

The odds weren’t always in Ryans favor though. Between the age span of 14 to the mid-20’s, he essentially had to sell for his life.

Listen in to hear his struggles and how he overcame them to beat the odds. Plus, we break down a land sale role-play in which Ryan tries selling Mark on his dream property.

 A couple techniques Ryan used were:

  • Small talk to extract facts
  • Pre-framing a decision

Also, Ryan goes over his Ultimate Objection-Handling exercise that will prepare you for any objections or excuses that the buyer might give you to not move forward. And the 6 magic questions that will prepare you for engaging with the customer.

TIP OF THE WEEK

Mark: Learn more about Ryan by going to his website HardcoreCloser.com.

Ryan: Go to ElevatorToTheTop.com and get a free copy of my Paperback book.

Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?

 

Apr 24, 2018

In today’s episode of The Art of Passive Income—Round Table edition, Mark is joined by:

  • Mike Zaino
  • Jeannie Morem
  • Erik Peterson
  • Tate Litchfield
  • Scott Todd

Just back from Bootcamp everyone is a bit tired but recharged and ready to share their takeaways and there was one prevailing factor that was reiterated by all, the sense of community and how strong it is!  

Listen in as we delve into the power behind realizing that you are not alone in this business.

Plus, Scott shows off the new bat that he received from Flight School student, Matthew Forbes. If you think you feared the Mini-Bat before, wait until you see this one!

Mike shares what it was like going LIVE with Nite Cap and interviewing all the big wigs! You can watch the replay on YouTube.

Mike also delves into mindset and gives advice on getting over paralysis by over-analysis.

We also talk about the Magic of Bootcamp and all the deals that took place over the weekend. Plus, find out how Brent Bowers sold a property... it’s a new one for us! And, the Magic wasn’t limited to just Vegas, Jeannie shares a deal she closed over the weekend through eBay.

And finally, community member Dan wanted us to talk about hiring VAs on Upwork—How do we write the job description, what categories do we post in, how do we find the candidates, interview them, hire them, and pay them.

TIP OF THE WEEK

Mike: Henry David Thoreau said, “The really efficient laborer will be found not to crowd his day with work, but will saunter to his task surrounded by a wide halo of ease and leisure. There will be a wide margin for relaxation to his day. He is only earnest to secure the kernels of time, and does not exaggerate the value of the husk.

Don’t get caught up in emotions and anxiety. When you get this business down it should be flow, process, relaxation.

Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?

Apr 19, 2018

In today’s episode of The Art of Passive Income, Mark and Scott talk to Kevin Siskar—Siskar.co.

Kevin is Managing Director of the Founder Institute in New York—an early stage accelerator and startup launch program. He has built a portfolio of over 90 early stage companies and in 2016 he was named Best Startup Ecosystem Developer in the entire Founder Institute network, which has a global network across over 150 cities.

He is also the host of the Ambition Today podcast where he explores the hardships and heroism of entrepreneurs, creators, investors, and builders who ambitiously changed the world.

Join us as we delve into what sets the Founder Institute apart from other accelerator companies, plus:

  • Personality traits of a great founder
  • The first thing you should do when starting a business today—after canceling Netflix
  • How to break through the noise and get traction in today’s marketplace

Also, can we have too many choices that it causes us to do nothing? Living in the super-highway era of knowledge and information, there is nothing we can’t do or learn. But when you have too many paths to choose from, does it paralyze us?

Plus, find out which three mentors Kevin would take to dinner, where he would take them and what he would ask them.

And, is there something Kevin believes about business that other people think is nuts?

Listen in to find out...

TIP OF THE WEEK

Mark: Learn more about Kevin by going to his website at Siskar.co.

Scott: Check out EmailDrips.com. It's the world's first gallery with the best email sequences from the experts in your industry.

Kevin: Read the book, Sapiens: A Brief History of Humankind by Yuval Noah Harari.

Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?

Apr 17, 2018

In today’s episode of The Art of Passive Income—Round Table edition, Mark is joined by:

  • Jeannie Morem
  • Erik Peterson
  • Tate Litchfield
  • Scott Todd

With Dirt Rich about to hit the bookshelves in a few weeks, Mark emailed out Chapter 1 last week for all to read and Erik gives his feedback.

A chapter in Dirt Rich is titled Kaizenkai = change zen = good—change for better. In English kaizen is typically applied to measures for implementing continuous improvement… which we are applying to the coaching program!  Find out what we have in store for our coaching clients!

Plus, what happens when you have momentum going and you take time off and lose it… how do you get it back again? It’s easy to make excuses why you’re not going to work “today” and put it off until another day. Everyone weighs in, and it all comes down to having the desire or a WHY big enough that you feel compelled to get it done!  

Jeannie shares what has helped her stop making excuses and start taking action is to trick her brain with Mel Robbins 5 second rule—If you have an impulse to act on a goal, you must physically move within 5 seconds or your brain will kill the idea.

That rule helps me get all the annoying little things done because I’m a big picture person and I want to own lots of land and lots of acreage. But doing the little work is annoying. -Jeannie

The last topic up for discussion is dealing with eBay flakes. They win the bid then disappear leaving you stuck with the listing fee! Everyone shares how to minimize the risks.

TIP OF THE WEEK

Erik: Pre-order Dirt Rich—a great book about getting started with land investing. Email support@thelandgeek.com.

Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?

Apr 12, 2018

In today’s episode of The Art of Passive Income, Mark and Scott talk to Dean Sioukas, CEO of Magillaloans.com.

Dean, a real estate developer by trade, has solved the pain point of raising money efficiently with artificial intelligence and big data by creating a first of its kind search engine which he describes as the KAYAK for business and home loans.

Applying for loans can be arduous and time-consuming but Dean has changed that. Whether you’re looking for a business, a home, or a real estate loan, his search engine has given you thousands of FDIC insured brands to choose from… and, it’s FREE and anonymous. You don’t have to provide any personal information until you decide to work with a lender.

Listen in now as Dean delves deep into the process and why it’s a more advantageous and a more simple process for applying for loans.

TIP OF THE WEEK

Mark: Learn more about Dean at his website at MagillaLoans.com.

Scott: Check out the Mac app WaitingList. It's a countdown clock for special events.

Dean: Check out Lynda.com. It's a great resource to learn anything you need.

Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?

Apr 10, 2018

In today’s episode of The Art of Passive Income—Round Table edition, Mark is joined by:

  • Aaron Williams
  • Erik Peterson
  • Tate Litchfield
  • Scott Todd

With Vegas Bootcamp about to kick off in a few days, the guys go over how to prepare and what to expect. They offer some great advice that you don't want to miss if you're attending, especially if this is your first Bootcamp.

Then, Scott shares a situation that came up this week. He sold a property, accepted a credit card payment then transferred the deed. A month later he gets an email from the credit card company stating that the buyer disputed the charge and reported it as fraudulent. Scott had to break out the mini bat and call the buyer, who denied filing fraud charges and was defiant about trying to get this resolved.

Find out how this turned out...police may or may not have been called.

Mark also shares his brush with a fraudulent buyer.

Plus, listen in for details on how to win an extra raffle ticket if you’re attending Vegas Bootcamp!

TIP OF THE WEEK

Erik: Check out Listly.io—Web Scraping Tool. Take any webpage and turn it into an excel document.

Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?

Apr 5, 2018

In today’s episode of The Art of Passive Income, Mark and Scott talk to Cloris Kylie—ClorisKylie.com.

Cloris Kylie, marketing MBA and influencer marketing specialist, shows you how to create a strong marketing foundation and tap into connections with influencers to grow a magnificent business that thrives over the long term.

Starting from scratch, Cloris has grown a large network of influencers who have played an essential role in the growth of her coaching and consulting business.

The host of Beyond Influencer Marketing Podcast and Magnificent Time for Entrepreneurs, she has interviewed bestselling authors and internationally-renowned entrepreneurs such as Chris Brogan, Dorie Clark, Dov Gordon, Bob Burg, Neil Patel, Mel Abraham, and Serena, Saje, and Skye Dyer, the three daughters of Dr. Wayne W. Dyer.

Cloris has been featured on network television, and on top-ranked podcasts and YouTube shows, including the #1 podcast for entrepreneurs, Entrepreneurs On Fire and her articles have been published on websites with millions of followers, such as TinyBuddha, MindBodyGreen, and Addicted2Success.

Cloris’s unique background in industrial engineering and marketing allows her to design efficient and effective solutions for her clients, but Cloris knows you need more than tactics to succeed. That's why she also empowers you to, as she says, “Reveal your magnificence.”

Join us today, as Cloris teaches us how to leverage our connections with influencers to grow our businesses. Scott gives an example where he leveraged the prepper platform which resulted in a boost in his email list.

We also discuss:

  • Big startup mistakes
  • Figuring out what your ideal customer wants

Plus, Cloris’s newbie advice for someone just starting out—Start by writing a list of everything you have to offer:

  • Your knowledge
  • Your expertise
  • Your skills
  • Your ideas

Once you feel that confidence then go out there and start reaching out, start creating those relationships.

Listen in now for all the details!

TIP OF THE WEEK

Mark: Learn more about Cloris by going to her website at www.ClorisKylie.com.

Scott: Check out My.MindNode.com and Learn-Anything.xyz.

Cloris:  Download and read my guide, 15 Ways to Be Noticed by Influencers to Grow Your Business.

Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?

Apr 3, 2018

In today’s episode of The Art of Passive Income—Round Table edition, Mark is joined by:

  • Jeannie Morem
  • Erik Peterson
  • Tate Litchfield
  • Mike Zaino
  • Scott Todd

We start this week off critiquing Scott Bossman and Mike Zaino’s new live show in the Mastermind Group, Nite Cap—a casual get together with drinks of choice to talk land with the community and with each other. Everyone agrees it’s the perfect balance between value and fun!

Then Erik shares an interesting situation, one that no one has run across yet. He received a Chapter 7 notice in the mail about someone who is buying property from him. The letter states that they are putting a stay on collecting any debts. What does that mean for Erik? Does it even apply to this business since we’re not creditors? Or does it mean that since it’s wrapped up in BK court, Erik can’t take the property away from him if he quits paying? Everyone weighs in.

Next, Tate shares the story of The Sic Flip! This week he was on a coaching call with a student when that student and his partner received an 11k wire transfer for a property they were buying under contract for 1k.

That opened up the discussion: How did they make this happen?

It comes down to the county research.

  • Know ahead of time where you’re buying and what people want
  • They figured out what properties were going for on the high-end and who was buying them
  • They contacted their mailing list VIPs who may be interested, via phone

Listen in as we delve deep into the details and county research. Plus, what does it take to move past the FREEZE when you’re unsure of what you’re doing and you’re afraid to execute? Find out now...  

TIP OF THE WEEK

Mike: Eat your drink and drink your food.” You just have to attack the difficult parts of our business. Shoot first; aim later. And then there are smaller pieces that we overlook and take for granted but maybe that requires more in-depth analysis. Done is better than perfect. Just take action.

Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?

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