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The Art of Passive Income Podcast

Mark Podolsky (AKA The Land Geek) and Scott Todd from scotttodd.net are successful land investors, land investing coaches and committed to helping you break out of solo-economic dependency. Discover why Land Investing is The Best Passive Income Model (no physical inventory, a one-time sale, recurring revenue, a built-in incentive for the buyer to continue paying, and low competition). Learn about strategies, skills and helpful tips that will help you grow your Passive Income through Land Investing and other passive models.
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Now displaying: November, 2017
Nov 30, 2017

In today’s episode of The Art of Passive Income, Mark and Scott talk to Brandon Lucero—CEO and owner of SoldWithVideo.com, a video marketing company.

Brandon shares his journey which includes numerous web based companies and a video marketing company where he became VP of Production. That ultimately led him to create his current business—Sold With Video, where he helps small businesses increase their local advertising through video marketing.

Today, Brandon shares some of his expertise with us and the learning curve he went through in the first two years after creating Sold With Video and the challenges he faced.

We also delve into: 

  • Common mistakes newbies make in video marketing
  • Video quality vs content value
  • Keyword research
  • Marketing raw land 

Video marketing is not about selling, it’s more about relationship building. Once that relationship is built then you can market to people. -Brandon

Brandon also talks about his You Pyramid process that helps sort the most important processes from the traps.

Listen in for all the details and for Brandon's answer to: Tell us something we don’t know about video marketing.

TIP OF THE WEEK

Mark: Learn more about Brandon by going to his site at SoldWithVideo.com.

Scott: Check out Walky.io. It's ideal for video communicating with your team. Think of slack with video.

Brandon: Video is about consistency. It's not about selling. If you can create concise content and add value up front then you can build a massive audience really fast.

Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?

Nov 28, 2017

In today’s episode of The Art of Passive Income—Round Table edition, Mark is joined by:

  • Tate Litchfield
  • Mike Zaino
  • Erik Peterson

TODAY’S TOPICS

  • CRAIGSLIST POSTING—A couple questions that come up often are: How many ads should I post a week and how many leads come from those ads?

The guys analyze the numbers and give good advice to keep those wheels spinning, effectively.

Plus, Erik poses a good question: How does Mike get 100% of his ads to stick?

We also go over:

  • STOPPING THE MARKETING—Is there ever a good reason to stop marketing a property?
  • FREEBIE PROPERTY—How do you get free property? 

It’s surprising how often people will give their property away. But just because it’s free doesn’t mean it’s a good deal. It’s always wise to do your due diligence.

Tate and Mike both share their freebie experiences. Plus, does Erik's No Country For Old Men seller count as a freebie?

Listen in for details!

TIP OF THE WEEK

Mark: Check out the website called Gratefulness.io. It’s good practice to always be grateful for what you have and not be focused on what you don't have.

Mike: Check out TimeWellSpent.io. It's all about using your technology to better yourself. It has all apps you can download to make sure you're using it attentively and in a way that's meaningful.

Tate: Showrooming— In the Amazon app, there's a camera in the upper right hand corner, which is a bar code scanner. Use it to see if you're getting the cheapest price possible on merchandise when you're out shopping.

Erik: The Magic Flying Butterfly—You put these butterflies inside of greeting cards and they fly out of it when it's opened surprising the recipient. Also, here's the link to the YouTube video that demonstrates how it works—Butterflycard.

Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?

Nov 23, 2017

In today’s episode of The Art of Passive Income, Mark and Scott talk to Ivan Raiklin— Raiklin.com. Ivan is a Diplomat and Green Beret who turned startup investor/adviser. He is also a recovering lawyer, who accidentally ran 50 miles once!

We talk with Ivan about the characteristics he took away from his Green Beret training that are applicable to business: 

  • Tenacity— to work longer hours
  • Interpersonal skills— Being able to work in a small team and trust them

He also shares:

  • How he optimizes a 24 hour period to get the most out of his day
  • His lifehack for consuming content
  • Getting into the Total Domination mindset
  • Life lessons he learned from his parents

You set a goal, backwards plan and execute on it.

Plus, he shares what a recovering lawyer is and how he accidentally ran 50 miles!

Listen in now for all the details and for Ivan’s answer to: If you’re on your death bed and you’re surrounded by your family and friends, what words of advice would you give them and then what would be the last life hack you would give them?

TIP OF THE WEEK

Mark: Learn more about Ivan by going to his website at Raiklin.com.

Scott: Check out Grammarly.com. It's a chrome extension and also a mac app that helps you be better and faster at writing.

Ivan: Go to Social Media Marketing World. Whatever business you're involved in, you need to go to that conference and make the connections. Don't go to the sessions. Engage with people as much as possible.

Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?

Nov 21, 2017

In today’s episode of The Art of Passive Income—Round Table edition, Mark is joined by:

  • Rachael Mueller
  • Erik Peterson
  • Tate Litchfield
  • Scott Todd

TODAY’S TOPICS

With Scott just returning from an 8 day vacation in Hawaii, the group goes over the psyche behind having a business that allows you to have the freedom to do the things in life that you want to be doing without worry.

We explore:

  • The mental aspects of taking a vacation—Can you totally disconnect, relax and enjoy yourself, or is business always lurking in the shadows?
  • The freedom this business offers on a daily basis—Do you have “should” syndrome...I should be doing this, or I should be doing that? Or maybe guilt because you’re not working 60 hours a week like your friends and family?
  • Bottlenecks—How often should you refine your systems?

We also get into a case of what would you do—A buyer completely vanishes after 7 months of payments but you got all your money back in the first few months, plus turned around and resold it at a higher price. Now skip ahead 2 years, your vanishing buyer reappears and wants to buy more property from you… what do you do? 

Listen in now for details!

TIP OF THE WEEK

Mark: Check out KeywordSonar.com. It's a tool that automatically scours Facebook for keywords.

Scott: Check out SkyRoam.com. It's a portable wifi hotspot that you can use outside the country.

Tate: "Taking complete ownership of your outcomes by holding no one but yourself responsible for them is the most powerful thing you can do to drive your success."

Erik: Check out the iPhone app Tetra—Automatic Call Notes. It converts your phone calls into a transcript.

Rachael: Check out the School of Greatness Podcast by Lewis Howes.

Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?

Nov 16, 2017

In today’s episode of The Art of Passive Income, Mark and Scott talk to two-time Y Combinator alum, Nathan Kontny—HighriseHQ.com. He is also the creator of the online writing software, Draftin.

Nathan shares his two biggest takeaways from being a Y Combinator, plus:

  • The importance of having a partner
  • The difference between being a founder of a start-up and taking over a more mature business. 

It all comes down to the ability of running experiments. Being new to the game, you have all the room in the world to experiment to see what will work and will not. Taking over a mature business with a large customer base makes it more difficult to experiment. Most of the customers don’t want big changes, they want to keep doing the same and keep things steady. So how does he do it?

We also delve deep into keeping your audience engrossed through communication.

Nathan explains that marketing is not a short-term game and you need to implement a communication schedule.

You’ve got to build this audience yourself and you have to keep up the momentum. It’s that connection you make that lets them know that they can depend on you and that you’re going to be there.

Listen in now as Nathan delves into his communication schedule and the best ways to keep your customers attention!

TIP OF THE WEEK

Mark: Learn more about getting organized by going to Nathan's site at HighriseHQ.com.

Scott: Check out Snappr.co. This is like Uber for photographers. If you're trying to build credibility and need some headshots done, then do it with a real photographer. 

Nathan: Read the book Something Really New: Three Simple Steps to Creating Truly Innovative Products by Denis Hauptley. It's a book that gives a really interesting take on innovation and creating new businesses. 

Isn't it time to create passive income so you can work where you want, when you want and with whomever you want

Nov 14, 2017

In today’s episode of The Art of Passive Income—Round Table edition, Mark is joined by:

  • Tate Litchfield
  • Erik Peterson
  • Mike Zaino
  • Cynthia Tripathi

TODAY’S TOPICS

We dive deep into a case of what would you do? You sold a property for $50,000 on terms to a objectionable couple who are continuously late on payments but always make it up in the end. They moved the entire family onto the property, plus friends… one of which causes havoc and steals from the neighbors. Then you discover that the guy who bought the property is a felon who just got re-arrested for being in possession of firearms.

To sum it up—you have criminals living on a property that is still in your name and an upset community but you’re getting paid every month with late fees, on a sizable note… is it worth the headache?

COULD you do anything if they are not breaking their contract?

And finally, what can you do to protect yourself from situations like this in the future?

Our last topic: Get to know Cynthia Tripathi!

Cynthia, a Land Geek Student, came to the program a bit skeptical. She bought the toolkit, sold her 1st property to a neighbor making more money on that sale than an entire month at a job she hated. So she decided to quit her job and go all in!

Listen in as she shares her journey—the good and the bad, and how she feels about the program now.

TIP OF THE WEEK

Mark: Check out the app, AppUnsubscri.be to easily unsubscribe from in-app subscriptions for your iPhone.

Mike: The only Zen you can find on the tops of mountains is the Zen you bring up thereThe only success you find, is the success you bring.

Tate: Check out SimilarWeb.com for free reports on any website.

Erik: Check out the app, GetStation.com to manage all of your apps in one place.

Cynthia:  Read the book, Deep Work: Rules for Focused Success in a Distracted World by Cal Newport. It talks about shaping your perspective in a different way about working.

Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?

Nov 9, 2017

In today’s episode of The Art of Passive Income, Mark and Scott talk to Thor Conklin—ThorConklin.com.  

Thor is all about execution, peak performance and success. He is a business owner, a consultant as well as a content-driven podcaster of the Peak Performers Podcast.  

The first company Thor created was a global risk management consulting firm that served the private equity community. His top 15 clients had combined revenue of $12.7 billion and operated in over 100 countries worldwide. His background in risk management served him well when he lost 1/3 of his team in the World Trade Center attacks on 9/11. Since then he has started, bought, and sold several multi-million-dollar businesses making him a sought after, cross-industrial resource for entrepreneurs and executives in all stages of business.  

He shares how a decision he made five years prior to the attack was the reason he was not at his office in the World Trade Center on 9/11.  

We also delve into the value of keeping your feet moving forward, the definition of success, and how to get past frustration tolerance to move to the next level.  

Thor also shares how a train ride led to his Ultimate Success Map— he goes through the steps and the terminals, backwards.  

  • First stop F—you've got to FIGURE out what you want.  
  • Next the E stop—you’ve got to come up with an EFFICIENT and an EFFECTIVE plan.  
  • Then, D—you have to make a DECISION.  
  • C—COMMIT.  
  • The next stop is B—BELIEF systems.  
  • Then finally, A—You have to take massive ACTION.   

There is another stop which is the T terminal—TIME. Just because you’re starting to take massive action doesn’t mean that the results are going to show up immediately.  

Listen in now for all the details and a train load of value and motivation!

TIPS OF THE WEEK

Mark: Become a peak performer. Learn more about Thor by going to his website at ThorConklin.com.

Scott: Check out HaveIBeenPwned.com. It helps you check if you have an account that has been compromised in a data breach.

Thor: Think of the biggest problem you have in your business or life right now. 95% of the time, what you thought of is not the root of the problem, it's only a symptom. You've been working to solve the 'problem' but in reality, it's just a symptom. Spend some time this week and take that symptom and start to peel away the onion. Figure out if it's the problem or if there's something else causing that problem. Once you solve the root problem, everything else will be solved.

Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?

Nov 7, 2017

In today’s episode of The Art of Passive Income—Round Table edition, Mark is joined by:

  • Mike Zaino
  • Erik Peterson
  • Tate Litchfield
  • Scott Todd

TODAY’S TOPICS

Underestimating EFFORT— There are no magic pills for instant success. The amount of effort you put into this business determines your level of success. So, what amount of effort is needed to move the needle in this business?

Collecting DOWN PAYMENTS—A question that gets asked often is, “How do I collect a down payment?” There should be only ONE real answer to this question, but the guys give several different options on collecting money.

Listen in now as the guys go over what will move the needle in this business. Plus, hang around for the after, "Let Freedom Reign" bonus material!

TIP OF THE WEEK

Mark: Check out the '60 Minutes' CBS news clip of, VAST —The Hubble Space Telescope is sending back some of its most beautiful and revealing images from across the vast universe. You will get a sense of perspective and how insignificant we are in the universe.

Scott:  Read the books, Flying Thru Life: How to Grow Your Business and Relationships with Applied Spirituality and Zen Pilot: Flight of Passion and the Journey Within by Robert DeLaurentis.

Tate: Wolf of Wall Street Quote, "See those little black boxes? They are called telephones. I’m gonna let you in on a little secret about these telephones. They’re not gonna dial themselves!The best way to make money on the internet is through the phone.

Erik: Check out Gazelle.com to sell your old phones.

Mike: "Before Enlightenment, chop wood carry water. After Enlightenment, chop wood carry water.—Before success, mail and market. After success, mail and market. That's the only way you're gonna get this business done. You have to be consistent.

Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?

Nov 2, 2017

In today’s episode of The Art of Passive Income, Mark & Scott talk to Jason Swenk—JasonSwenk.com

Jason helps marketing agencies grow their businesses faster. He's also the host of two podcasts: The Smart Agency Master Class Podcast and Swenk Today. Plus, he has been featured on Entrepreneur, Wallstreet Journal, Microsoft and Hubspot.

Listen in as Jason shares his beginnings with us, and delves into: 

  • How he manages 100 people in his own agency.  
  • His core values and the critical one that is the glue that holds the rest together.
  • How documentation and his core values help in finding the right people to work for him.

He also shares his nightly ritual of 5 questions that help set him up to be on track for the next day:

  • Have I helped anyone today?
  • Did I learn anything?
  • Am I prepared for tomorrow?
  • Did I give it my all?
  • What am I grateful for? 

If you focus on what you're grateful for, you can't focus on the negative stuff. So you go to bed on the right track and get up on the right track.

Finally, we dig deep into his 8 systems that every business owner should master, and why positioning is where a lot of people go wrong!

TIP OF THE WEEK

Mark: Learn more about Jason by going to his website at JasonSwenk.com.

Scott: Check out Amazon Chime.aws. It's a new video conference software in the market that's an alternative to Skype or Zoom.

Jason: Check out Pat Flynn and his podcast at SmartPassiveIncome.com. Learn more about him and his courses. Also, check out ManyChat.com. It's a Facebook messenger bot to help you engage your audience.

Isn't it time to create passive income so you can work where you want, when you want and with whomever you want

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