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The Art of Passive Income Podcast

Mark Podolsky (AKA The Land Geek) and Scott Todd from scotttodd.net are successful land investors, land investing coaches and committed to helping you break out of solo-economic dependency. Discover why Land Investing is The Best Passive Income Model (no physical inventory, a one-time sale, recurring revenue, a built-in incentive for the buyer to continue paying, and low competition). Learn about strategies, skills and helpful tips that will help you grow your Passive Income through Land Investing and other passive models.
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Now displaying: October, 2017
Oct 31, 2017

In today’s episode of The Art of Passive Income—Round Table edition, Mark is joined by:

  • Erik Peterson
  • Tate Litchfield
  • Scott Todd

TODAY'S TOPICS

FEAR—What is holding you back? Is it fear of failure? Fear of running out of property or money? Or, is it fear of success?

We go deep into this important topic because everybody has fears… it’s how you face them that is going to determine your advancement in this business. The guys share how they tackled their own fears when first starting out, and share sound advice that can help anyone overcome those mental barriers.

Tools mentioned that will help you identify and move past your fears:

AUTOMATING SALES—Yea or nay? All agree it’s a big NAY!! Find out why this is one part of the business that you should do yourself!

TIP OF THE WEEK

Mark: Check out SERPstash.com—a free SEO tool that helps you with the most important things that you need for search engine optimization.

Scott: Read the book, How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often by Ray Edwards. It's a step by step system for more sales and more customers through an outlined framework called the P.A.S.T.O.R method.

Tate: Check out Spam-Check.Glockapps.com—a website to make emails less spammy so they will land in people's inbox. If you're using a-Weber or Mailchimp or one of those services, it will tell you what percentage is going to land in the inbox of yahoo, gmail, etc...

Erik: Use CoSchedule.com/Headline-Analyzer to help you analyze your headlines. It will give you a ranking based on common words and uncommon words, emotional words, power words and gives you the explanation why you got the rating. You then can continue to modify your headline to improve your score.

Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?

Oct 26, 2017

In today’s episode of The Art of Passive Income, Mark and Scott talk to Phil Pallen—PhilPallen.co.

Phil is a well-known brand strategist who has been featured on Access Hollywood and has worked with sharks and entrepreneurs on Shark Tank.

Phil has also worked with people on talent based TV shows, such as: TV Hosts, American Idols, Dancing with the Stars, Project Runway, X-Factor, So You Think You Can Dance, Master Chef Junior, and more! Plus, he's the author of the book, Shut up and Tweet

Today, we delve deep into the elements you need to build your brand and his process of Positioning, Building, and Promoting

Phil also critiques PostingDomination.com and gives Scott advice on how to handle the trolls. 

And what is the simple formula to brand building? 

Listen in now for all the details and to find out how Charlie Sheen played a role in his success.

TIP OF THE WEEK

Mark: Learn more about Phil by going to his website at PhilPallen.co.

Scott: Check out the PayPal Bot integrated with Slack. You can have a conversation with another person on Slack and immediately send money to the person you're having a conversation to.

Phil: Check out Vin Clancy and his Facebook group Traffic and Copy. There's a lot of value and information there that you can use to grow your business.

Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?

Oct 24, 2017

In today’s episode of The Art of Passive Income—Round Table edition, Mark is joined by:

  • Erik Peterson
  • Tate Litchfield
  • Mike Zaino
  • Scott Todd

TODAY'S TOPICS

  • Why some can’t sell—The market is hot, so why does selling seem to be so complicated for some investors, and effortless for others? The guys go deep into the problem areas that people get hung-up on and how to avoid them altogether!
  • Dealing with doubters—How do you handle those naysayers who fill your head with doubt about this business? The guys all share their experiences with doubters in the beginning and how they turned those doubters into believers!

There is a lot of great advice in this episode that will help you get the needle moving… Listen in now!

TIP OF THE WEEK

Mark: Read the book, Sum: Forty Tales from the Afterlives by David Eagleman. It has mind-bender principles that gives your mind a push.

Scott: Read the book, Extreme Ownership: How U.S. Navy SEALs Lead and Win by Jocko Willink. If you're looking for motivation or to find out the skill sets or mindset that true leaders have, this is the book for you.

Mike: Mike shares an analogy—cutting leaves with a bokken and how it relates to the land business. Don’t chase the leaves all over the yard to try to catch them. Dig your heels in, take a deep breath, be consistent and do what needs to be done—mailing and marketing and the leaves/deals will come to you.

Tate: A quote from the book, Secret Formula of the Wizard of AdsWhat will you leave out of your ads so that the imagination of the customer is engaged?

Erik:  Check out the iPhone App TODAY—a habit forming App that allows you to setup your habits whether its exercise or mailing or marketing. You can see your streaks and you can see different cards and other things to keep you on track with forming your habits

Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?

Oct 19, 2017

In today’s episode of The Art of Passive Income, Mark and Scott talk to Andrew McCauley—Co-trainer and founder of the Digital Traffic Institute and Autopilot Your Business.  

Andrew, comes to us from Melbourne, Australia and specializes in automation. He was named as #17 most influential social media marketer by BuzzSumo in November 2016 and one of the top 100 most influential Twitter users by Forbes. He’s an Amazon bestselling author and consults all types of businesses on their social media and online strategy. He's been a speaker at over 300 live events and his customized strategies have continually seen 300 - 500% growth in traffic to business websites! 

Today we delve into: 

  • Generating traffic
  • Getting sales before you've spent any money from your budget
  • Getting the right message to the right market 

Also, What happens if you do everything right but you still aren't getting those leads?  

Andrew shares how to test your marketing to determine where you could be going wrong. 

Plus, are there some markets that are more challenging to get leads in, like land?  

Listen in now to get those answers and to learn how to set your business on autopilot! 

TIPS OF THE WEEK

Mark: Learn more about Andrew by going to his website AutopilotYourBusiness.com.

Scott: Check out TemplatesForGmail.coma free chrome add-on that can create templates for gmail.

Andrew: Check out the app Blinkist. It's a summary of the best books you've ever wanted to read. Read books in powerful shorts you can read or listen to in just 15 minutes.

Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?

Oct 17, 2017

In today’s episode of The Art of Passive Income—Round Table edition, Mark is joined by:

  • Tate Litchfield
  • Erik Peterson
  • Scott Todd

Today’s Topics:

  • The Magic of Bootcamp—At every Bootcamp at least one deal is closed in real time. This last one in Orlando was no exception. Several deals took place over the weekend—including one in person, and a first-time sale that resulted in 3 parcels! Is it the magic of Bootcamp or the boost of confidence you gain from being around others in the business?
  • Hiring VAs—It’s a subject that comes up often because it’s a struggling point for a lot of people. We go over WHEN, WHAT, and the LAST thing you should outsource.

Also, are there some things you shouldn’t outsource at all?

  • County research—County research is very important in this business.

If you don’t get county research right day one, the rest of the business goes off the rails.

The guys all share why it’s important to do that task yourself.

Listen in for all the details!

TIP OF THE WEEK

Mark: Check out the free site SleepyTi.me. It will tell you what time is best for you to go to bed and wake up based on your sleep cycle.

Scott: Check out the Macstore app called PhotoBulkEditor. It instantly puts a watermark on your photos so no one can steal them. You can use your own logo on the watermark and the date as well stopping all photo thefts.

Tate: Check out the app called Scannable—it's linked directly with Evernote. You can scan a document right from your phone and upload it to Evernote. A good way to get all your document into one place. Simple and easy to use.

Erik: Use google doc to create a swipe file of headlines and one of the best places to get those headlines is from the email marketing that comes to our own personal mailbox. Just read and copy those headlines.

Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?

Oct 12, 2017

In today’s episode of The Art of Passive Income, Mark and Scott talk to Mike Vardy—productivity strategist and founder of Productivityist.com.

Mike is also a writer and has served as managing editor for Life Hack and written for 99u, Lifehacker, Success Magazine and so many more! Mike has also spoken all over North America in events like TEDx, South by Southwest Interactive and CreativeLive.  

Today, Mike leaves Scott mind-blown before the podcast even starts and Mark in a shame spiral!  

Listen in as he delves deep into:  

  • Time theming—A mindset framework that allows you to connect better with the task at hand and do the right things at the right time.
  • Horizontal theming—This allows you have some flexibility and freedom by not being too specific.
  • His 3 mail system—A 3 step task manager for funneling and segmenting email. 

Plus, Mike shares which of his 3 favorite productivity experts he would have over for dinner and what questions he would ask them.

So buckle up Land Geek Nation, because this podcast is not only going to make your life better, but also more productive!

TIPS OF THE WEEK

Mark: Learn more about Mike by going to his website at Productivityist.com.

Scott: Check out the app BetterSnapTool on the Mac App Store. It's an app that allows you to easily manage your window positions and sizes. You can setup predetermined shortcuts that will easily move your window on a certain spot.

Mike: Read the book, The Go-Giver. A Little Story about a Powerful Business Idea by Bob Burg and John David Mann. It's a powerful book because when you do what the author suggests, it feels right. There's a way that you can run your business and run your life that makes you feel like you're doing it on your terms and you're not violating anybody else's.

Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?

Oct 10, 2017

In today’s episode of The Art of Passive Income—Round Table edition, Mark is joined by:

  • Erik Peterson
  • Tate Litchfield
  • Scott Todd
  • Mike Zaino

This week’s topics:

  • Prejudging offers—Your list shows what the property last sold for and you see that you’re about to offer $6,000 on a property that last sold for $80,000, do you let that affect your offer?  The guys all give advice on how to proceed.
  • VA qualifications—What qualifications should you look for when choosing a VA?
  • Get to know the Geeks—We’re going to do something a little different today, the guys are all going to share something personal about themselves that you don’t know.

Between the five, we have

  • a rappin’ magician
  • someone with Johnny Cash ties
  • a spiky-haired school choir boy, nicknamed Spike
  • a world traveler with only 2 continents remaining to check off the list
  • and which Geek doesn’t follow any sports and secretly eats sweet bread while on the calls?

See if you can match who goes with each description then LISTEN IN to see if you were correct!

TIP OF THE WEEK

Mark: (He's got this covered!)

  1. Check out Integromat.com—a legit Zapier competitor, with a more elegant user interface.
  2. If you're dieting, there's a website called Swole.me that takes all the thinking out of it.
  3. Read the book A Guide to the Good Life: The Ancient Art of Stoic Joy by William B. Irvine.  There's a lot of Mike Zaino zen-like wisdom.
  4. Check out the Chrome extension, Free Video Email for Gmail. You can also learn more about it at CloudHQ.net.

Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?

Oct 5, 2017

In today’s episode of The Art of Passive Income, Mark and Scott talk to Land Geek Alum, turned coach, Erik Peterson—LANDOPIA.COM.

Many of you know Erik from the Round Table podcasts, but you may not know his backstory—he's here to share it with us today! Starting with how he found Mark, to investing in the Toolkit, and ultimately becoming a Land Geek coach!

In the beginning, Erik had strayed from course and found that the sales weren’t coming. But he quickly turned it around by committing himself to the proven system, and by putting in just 10 hours a week, he profited 100k in his first year!

Listen in to hear Erik’s complete story, plus:

  • Newbie advice to others just starting out
  • First and most memorable sale
  • How he took his business to the next level
  • What part of the business he thinks “sucks”
  • Deal flow or marketing preference
  • Lessons learned—things he would have done different in the beginning

Also, find out the story behind  #TeamMark and #TeamScott, and how Erik played a role in it.

TIP OF THE WEEK

Mark: Learn more about Erik at Landopia.com

Scott:  Check this cool iPhone app—Zipped. This unzips your zip files right from your phone so that you can just do more stuff on your phone.

Erik: Check out Later.com—A free scheduler for Instagram.

Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?

Oct 3, 2017

In today’s episode of The Art of Passive Income—Round Table edition, Mark is joined by:

  • Scott Todd
  • Erik Peterson
  • Mike Zaino
  • Tate Litchfield

Today’s topics:

  • When the county loses the deed—You mailed the original, it shows it was delivered but the county can’t find it, what are your options?
  • Arizona bulk deal laws—It’s law in Arizona to file a property report if you sell more than 5 properties in one given sub-division to separate buyers. Are there ways to mitigate your risks?

The last topic is, BOOTCAMP—Why do they keep coming back? There are many in the community that have attended multiple Land Geek Bootcamps. The guys go over their own experiences and what keeps them coming back for more.

All can agree that the connections you make with the community there, make it feel more like a family reunion. 

Mike—When you surround yourself with successful, like-minded people, it helps you grow.

Tate—Every time I go I come away with a new approach or tidbit. Plus being around people who are motivated helps me stay motivated and focused. When I leave, I am fired up and ready to go, it’s like a recharge… plus it’s fun!

Mark sums it up in a few words—It’s small and intimate with a lot of teaching and quality, and NO FLUFF!

TIP OF THE WEEK

Mark: Check out the site Barter.com.

Scott: Check out the book, Quitter: Closing the Gap Between Your Day Job & Your Dream Job by Jon Acuff. It's the Author's story about how he embraced the world of being a quitter. Also, check out his other book, Finish: Give Yourself the Gift of Done. It's about getting it done so you can refine it and make it better. It doesn't have to be perfect.

Erik: Check out  Asktrim.com—a Facebook bot that allows you to automate opportunities and save money.

Tate: Check out Unroll.me to find and unsubscribe from websites.

Mike: "Silence isn't empty, it's full of answers" There are times you get involved in one task where you just start digging in and it's not working, you have to step away, get a cup of coffee, get some quiet time. Then just think about what's going on as you start to relax away from that scenario and you focus on a task and how it would fit bigger into a system. Create that space, and allow that answer to come to you that you're looking for. Don't just keep drilling.

Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?

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