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The Art of Passive Income Podcast

Mark Podolsky (AKA The Land Geek) and Scott Todd from scotttodd.net are successful land investors, land investing coaches and committed to helping you break out of solo-economic dependency. Discover why Land Investing is The Best Passive Income Model (no physical inventory, a one-time sale, recurring revenue, a built-in incentive for the buyer to continue paying, and low competition). Learn about strategies, skills and helpful tips that will help you grow your Passive Income through Land Investing and other passive models.
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Now displaying: April, 2017
Apr 27, 2017

In today’s episode of The Art of Passive Income, Mark and Scott talk to The Sales Whisperer—Wes Shaeffer. Wes is a sales trainer, marketing consultant, keynote speaker, copywriter, Infusion Soft expert and podcast host. 

Today he talks to us about the biggest challenge a salesperson faces and that is what their #1 job SHOULD be. Plus he gives great insight on: 

  • How to handle inbound calls to gain control.  
  • How to structure a call to eliminate objections.
  • How he equates sales to dating and how all the little steps of "dating" leading up to marriage are small sales leading to the final outcome. 

He offers up great advice, with a great sense of humor. You don't want to miss out on this VALUABLE, fun episode! 

TIPS OF THE WEEK

Mark: Supercharge your sales and learn more about Wes Schaeffer by going to his website at TheSalesWhisperer.com.

Scott: Check out Skore.io. Skore gives you a flexible level of collaboration and control to make sure you deliver the right information to the right people in your organization at the right time.

Wes: Understand that everybody is in sales. You're either working your own plan or you're being worked by someone else's plan. You don't have to be hyper and you don't have to be happy. Knowing and liking is way overrated. People have to TRUST you no matter what though. Even if they don't like you or barely know you, they'll give you their money if they trust you. So focus on building trust in your customers.

Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?

Apr 25, 2017

In today’s episode of The Art of Passive Income—Round Table edition, Mark is joined by:

  • Erik Peterson — I'm always surprised by where technology takes us.
  • Rachael Mueller — People want communication then and now. If they're asking a question, they're interested then. So the sooner you get back to them, the better the results.  
  • Tate Litchfield —The most important thing with your buyers list is top of the mind awareness. It's important to keep your name fresh in their memory.  

What I love about Bootcamp is that everybody leaves on Sunday crystal clear. They're motivated, they know exactly what they need to do. All of the land investing clouds have dissipated, their questions are all answered and everything becomes clear. Plus, everything becomes more real to them because they meet the actual people behind the names. It's phenomenal! -Mark Podolsky 

Today's topic is Building a Buyers List. We talk about:

  • New ninja geeky tactics to build and grow your list.  
  • How often do you mail out?  
  • The technical side: What you use to execute when creating a squeeze page to collect email and to create an autoresponder series.  
  • What is the future of email engagement?

Today's podcast is packed full of information for building and growing your buyers list, so listen in now!

TIPS OF THE WEEK

Mark: Check out the site BeLive.tv for your Facebook live broadcasts. Also check out Ecamm Live.

Tate: Check out the app Any.do. It's a to-do list, calendar, and assistant that helps you get life under control and get things done. 

Erik: Read the book, The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales by Chris Smith 

Rachael: Check out the chrome plugin EyeCare. It reminds you when to look away from your computer to prevent eyestrain, backpain, and other health issues.

Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?

Apr 20, 2017

In today’s episode of The Art of Passive Income, Mark and Scott talk to Bob Burg from TheGoGiver.com. Bob co-authored, along with John David Mann, the best-selling book The Go-Giver: A Little Story About a Powerful Business Idea. The Go-Giver, which is often given as the tip of the week by other guests, is a great story with a valuable message behind it. The message being the 5 laws of Stratospheric Success that provides valuable framework for business and teaches you how to open up the power of giving. It brings new relevance to the old proverb give and you shall receive

Bob talks to us about the importance of these 5 principles, which are the laws of: 

  • Value
  • Compensation
  • Influence
  • Authenticity
  • Receptivity 

Not only are these 5 principles valuable in a business sense, but they also apply to every aspect of your life. 

We also talk about mentorship; what's the best way to find a mentor and what you should NOT do! 

Today's podcast is HUGE with a lot of valuable information that you don't want to miss!

TIPS OF THE WEEK

Mark: Learn more about Bob Burg and go to his website at TheGoGiver.com.

Scott: Check out EntroPay.com. It's a site that allows you to have a virtual credit card number that you can use online.

Bob: Read the book The Secret of Selling Anything by Harry Browne.

Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?

Apr 18, 2017

In today’s episode of The Art of Passive Income—Round Table edition, Mark is joined by:

  • Erik PetersonThe key is marketing, being out there on a regular basis.  There are plenty of buyers and more than enough land.
  • Mike ZainoI look at this business like I'm panning for gold. Sometimes you get the flakes, sometimes you get the nuggets.
  • Scott ToddIf you're struggling, you have to change your mindset because you're holding yourself back.  

We have a multi-million dollar market, billions of acres and only a handful of people doing it. Only that handful thinks there is competition...  there is no competition! -Mark Podolsky

Topics:  

  • Buying in bulk—Do we approach it differently?
  • Counties—How many counties are you working in?  
  • Scarcity Mentality—Can there be too many investors in one area?
  • The real fear people have that stops them from taking massive action. 

Desert Island Mindset Books: 

Erik: Rich Dad Poor Dad: What The Rich Teach Their Kids About Money - That The Poor And Middle Class Do Not! by Robert T. Kiyosaki

Mike: How To own The World: A Code for Taking the Path of the Spiritual Explorer by Stephen K. Hayes

Scott: The 22 Immutable Laws Of Marketing by Al Ries 

Mark: Rich Dad Poor Dad: What The Rich Teach Their Kids About Money - That The Poor And Middle Class Do Not! by Robert T. Kiyosaki

TIPS OF THE WEEK

Mark:  Get both the audio and physical copy of a book, it helps you to focus better.  

Also, get the app Onward. An AI coach that holds you accountable by tracking your distractions and problem sites then reports back to you.

Scott: Get the app Mobile Web Recorder. It allows you to record video from screen captures on your phone. Great for making training videos!  

Erik: Get MixMax—A Gmail add-on that has templates, creates automated mail sequences and more! 

Mike: When business gets overwhelming, BREATHE! Breathe in the mailings, breathe out the marketings

Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?

Apr 13, 2017

In today’s episode of The Art of Passive Income, Mark and Scott talk to marketing and business growth strategist, Colin Scotland from LogicalFox.com. Colin helps small business owners grow their businesses with digital marketing— and while his main client base are brick and mortar businesses, the processes of conversion marketing is the same no matter what your business is.  

Today we discuss: 

  • The biggest mistakes entrepreneurs make when it comes to marketing.
  • How to break through the noise.
  • The best way to figure out your messaging. 

Plus, Colin delivers on Mark's tough question of the week—Tell us something we don't know about marketing.

TIPS OF THE WEEK

Mark: Learn more about Colin Scotland by going to his website at LogicalFox.com.

Scott: Check out the Mr. Task APP. It's an app that is designed for workflow automation. Create a project, add as many team members as you want, assign tasks and follow each other’s progress.

Colin: Learn more about the Ansoff Matrix. 

Isn't it time to create passive income so you can work where you want, when you want and with whomever you want

Apr 11, 2017

In today’s episode of The Art of Passive Income—Round Table edition, Mark is joined by:

  • Scott Todd
  • Tate Litchfield
  • Erik Peterson
  • Sean Rickman

When should you take less than your asking price on a property? 

Scott gives us an example of a recent deal that he took less on and tells us why he thought it was a good decision. Then the panel weighs in on what they would have done. 

Other topics:

  • Recent Deals—Mark and Tate share a recent deal that doesn't come around too often! 
  • Slow August—How can you prepare now to level out the slow month of August.

Plus Scott's competitive edge comes out! 

Listen in now...

TIPS OF THE WEEK

Mark:  Check out the app Sway. It's a meditation app that makes you relax.

Scott: Check out the app Shift. It allows you to switch and navigate between multiple email clients and accounts easily. 

Tate: Stay focused

Erik: Read the book Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz

Sean: Tawk.to—A Word Press add on app to help you monitor your webpage and communicate with visitors in real time.

Also mentioned: ScottTodd.net/Accounting—An in depth accounting program specifically based on The Land Geek land investing model.

Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?

Apr 6, 2017

In today’s episode of The Art of Passive Income, Mark and Scott talk to Nicholas Boothman from NicholasBoothman.com. Nicholas is an author and an expert in human growth potential. He is also a world keynote speaker and his 90 Seconds or less books have been translated into more than 30 languages.  

Today, Nicholas talks about how to make connections in business and in life. You have to start by building a rapport and 4 key factors are: 

  • Look them in the eye
  • Smile
  • Have open body language
  • Find common ground.

Nicholas also touches upon what really makes people happy and after extensive research, he found that there is one common thing that makes people happy around the world.  

Listen in to find out what that one thing is and what his answer is to Mark's tough question of the week—Tell us something we don't know about risk and rapport by design.

TIPS OF THE WEEK

Mark: Learn more about Nicholas Boothman by going to his website at NicholasBoothman.com.

Scott: Check out the book, Powerhouse Principles: The Ultimate Blueprint for Real Estate Success in an Ever-Changing Market by Jorge Perez

Nicholas: Be brave. Take risks. Blame no one.

Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?

Apr 4, 2017

In today’s episode of The Art of Passive Income, we are introducing a new segment called The Land Geek Round Table. Every Tuesday, in addition to the regular Art Of Passive Income episode on Thursdays, Mark gets together with a panel of coaches and students to discuss all things land! They give advice, tips, share stories and talk about the strategies that are currently working for them.

In today's episode, Mark is joined by:

  • Scott Todd
  • Rachael Mueller
  • Mike Zaino
  • Tate Litchfield
  • Erik Peterson
  • David Banales

Topics Discussed:

  • Biggest take aways from Bootcamp.
  • Newbie Regrets—What would our panel have done different in the beginning?
  • And what happens when you run out of money?

Listen in now to hear what the panel has to say.

TIPS OF THE WEEK

Mark: Go to the TheLandGeek.com/Bootcamp and learn more about The Land Geek Bootcamp.

Scott: Check out PasteApp.Me. It allows you to copy something and store everything you've copied on a smart cloud clipboard history.

David: Go to DigitalMarketer.com. Check out their website, it's the best way to stay in the cutting edge of social media marketing.

Rachel: Read the book Getting Things Done: The Art of Stress-Free Productivity by David Allen.

Mike: Honesty. If you are honest with people on both the buying and the selling side, you will have more deals and it'll be easier for you and it'll go smoothly.

Tate: Check out the app SmartScanDigitalMail and check your physical mail anywhere in the world! 

Erik: Check out Animoto.com. It's a tool that can put together marketing videos.

Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?

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